In this changing society, where customers have increasingly strong voices through social media and access to technology, organisations are having to adapt and change. The successful ones are those that focus heavily on customer experience. Through case studies and stories we will discover what these successful organisations are doing to stand out and learn the things you can do to bring it alive for your organisation. Included within this will be the story of how Best Western transformed for a crumbly old organisation into the leader in its sector.

You will gain great insight and inspiration from organisations from different sectors and learn ways in which you can make this happen in your organisation